Facing the Future
Competition exerts new pressures on organizational forms to change and to evolve. The emergence and deployment of technology now shapes the nature of competition. The new nature of competition affects nearly every aspect of organizational performance. We witness the emergence of the future in the growth of virtual teams, inter-organizational alliances and networks, and the revision of the social nature of the employment contract.
Environmental change is often at odds with human capabilities to change. The type of change we experience in the reconstruction of competition requires renewed flexibility and creativity. It demands that we leverage knowledge in new ways and w move from individual competency to group and organizational fitness. Increasing competition requires new skill in designing organizations for long-term success.
Effective leaders will focus on integrating human and technical activities to create success in new competitive environments. Integration requires deliberate use of communication channels within the organization to act upon environment demands. In the new environment, organizations will benefit from a new emphasis on planning and decision-making. Technology will fuel improvement strategies.
Our acknowledgement that work is dynamic underscores the search for new skills and new deployment of talent. Content will continue to shift in dynamic environments, challenging leaders to understand how historical tasks fit into tomorrow's activities. Leaders will move to results rather than observation as a method of creating positive organizational shifts.