Responsible Social Leadership
We admire organizations that go beyond self-limiting boundaries and accepted beliefs of practice. Companies benefit financially when consumers perceive tha an organization acts in socially responsible ways. The capitalization of this economic benefit requires leaders who can align employee efforts with broad mission and vision. Additionally, it requires leaders who are able to foster pride and to recruit top individuals.
Too often, the exercise of corporate social responsibility is an under-developed resource in leadership development. We expect developing leaders to get the connection between performance and social responsibility without action or reflection. We can develop appreciation of socially responsible leadership by creating focus on enterprise stakeholder groups, including customers, employees, and financial goals. A bottom-line orientation to social responsibility may fuel the interests of developing leaders to create responsible organizations.
Developing leaders can learn that corporate responsibility contributes to innovation, effective governance, and long-term economic growth. To paraphrase leadership guru Warren Bennis, we can shift leaders from doing things right to doing the right things. Organizations work in enlightened self-interest by blending financial goals with social concerns. The effectiveness of this blend diminishes when it remains in the exclusive provinces of philanthropy or ethics offices. Increasing socially-responsible leadership demands comprehensive executive support.
As you consider leadership development practices in your organization, develop a scorecard to measure success in developing socially responsible leaders. The results of your investigation may identify gaps between theory and practice. Additionally, this exercise may serve to reinforce organizational values and thus strengthen the leadership cadre and pool. Our world needs leaders who are successful with their families, their organizations, and their communities.